Stop chatting jargon!
Jargon, the use of specialist words and expressions by a professional group is difficult for others to understand.
Would talking about Laver's phatic tokens in this sort of context be necessary?
Using specialist language in your occupation is necessary as there are people around you who understand the language and the language genuinely tends to be specific to the context. However it immediately becomes unnecessary in everyday situations, using jargon in everyday situations can be seen as the most pretentious thing to do, I mean seriously who in their right mind would like to talk about the synthetic personalisation used in a restaurants menu?
Famous linguist Howard Giles' theory argued that when people interact they adjust their speech, their vocal patterns and their gestures to accommodate others this is known as converging your language and diverging your language being the opposite of converging your language. Giles also said that people who converge can end up over accommodating it and be seen as condescending.
Bringing specialist language into everyday conversation can make simple conversation difficult for people who are not of the same job field as you, although all the specialist terms used for you may seem understandable other people may find it difficult to understand making it much harder for you to get your point across.
Good idea and the headline and strapline work. The caption isn't explained anywhere so that leaves readers frustrated. I think you need to establish how often it happens by accident and what can go wrong when it does - this will allow you to suggest solutions. One of the high level indicators is to dismiss theory that doesn't support your viewpoint - what could you use for that? The theory you use needs better integration - you have a whole paragraph about Giles with no opinion or engaging techniques so this drags you down to the 'academic' band of the mark scheme for AO5 and there isn't enough depth of discussion/understanding to get you extra AO2 marks to compensate. So try re-drafting with a livelier set of examples and a more effective throughline.
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